Detroit Lions use Animal Crossing (yes, really) to reveal 2020 schedule


The 32 teams in the National Football League announced all of their schedules for the 2020 season. It’s typical, if a bit optimistic given the current situation of the world. On the other hand, The Detroit Lions chose to reveal their schedule via the medium of, you read right  Animal Crossing: New Horizons

The 7 minute-long video was posted to the official Lions Twitter, thanking Animal Crossing for holding it all down while we wait for football season. The lions team used the in-game mechanics to make reference to their opposing teams in each of the matches. Such as eating a peach to announce their game with the Atlanta Falcons. Burying a teddy bear for the Chicago Cubs. Some of the references given are a stretch, however the video is much more adorable than the subject matter gives it any right to be.


It’s a strange but clever move, and we commend whichever member of the Lions’ PR team came up with it. A follow-up tweet also showed off custom clothing codes fans can wear to show off their team pride.

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It’s kind of mind-boggling how much of our society is now involve in the cheerful Nintendo game. Especially considering the fact that just six months ago it was zero percent. People are now using it to communicate with family and friends across distances, display the art in the Getty museum. tech-savvy Rep. Alexandra Ocasio-Cortez is even using it to pay the house calls to her follower’s islands, which has gotta be one of the weirdest new take on cold-calling.

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The New Horizons sales alongside those of the Switch itself, were sky-high during the pandemic. It is providing much-needed distraction and comfort to the millions of people who are under quarantine and abiding by social distancing norms. According to Nintendo’s report from earlier this week, It’s sold 13 million copies in six weeks which is astounding. So when the Lions were looking for a way to reveal their schedule while connecting with all of us homebodies, they clearly found the perfect one.

If you’d told anyone at the beginning of the year that Animal Crossing would be a major medium of expression and communication for millions, a cultural touchstone that represented the human spirit in the face of catastrophe… I don’t think they would have had adequate words to express their doubt. But here we are. Here we are, indeed.


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