Facebook and Instagram today revealed its rolling out a major update called Shops. These would effectively turn the pages into digital storefronts. The company is now pitching it for small businesses.
CEO Mark Zuckerberg revealed this new feature during a livestream. A Shop will function on a business‘s page or profile, from where a customer could browse their collection of goods. A business could have their whole shopping mechanism on Facebook. Shops will be supported by the third-party software like Shopify and BigCommerce. The businesses will also be able to implement customer loyalty programs in the near future.
According to FB, setting up a Shop is straightforward. In other words Creating a Facebook Shop is free and simple. The businesses can choose the desired products they want to feature from their catalog. They can then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, regardless of their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.
Instagram is also getting it’s very own updated shopping experience. This summer, the app will get the shopping tab. The company has implied this as a part of a larger push into e-commerce. As one of the many future plans is that one can view a business shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.
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Facebook has framed this to be an effort to help small businesses who are currently struggling during the COVID-19 lockdown. Zuckerberg also stated that this will help such stores keep a steady income and allow them to re-open when the lockdown lifts. He’s not wrong about it. According to a survey by FB itself, a third of small business owners stated they wouldn’t be able to reopen due to a lack of income, and more than half said they wouldn’t be able to rehire their same staff.
We’re positive this is something that’s been on Facebook‘s drawing board for a long time. Instagram is turning into a regular e-commerce haven. Facebook Marketplace has become a very popular resource. Therefore, FB going all-in on e-commerce isn’t really a surprise. The CEO Zuckerberg also acknowledged during the livestream that a Facebook Shop won’t undo the economic damage already done by the coronavirus.
Facebook is starting to roll out Shops today. You’ll be seeing more of them in the next few months.