Tim Cook ‘CEO Apple’ says: We cant stand Racism in our Society, adequate decisions need to make to stop more bloodshed!!!

Silicon Valley executive Tim Cook the CEO of Apple became the first to issue a statement about the ongoing nationwide protests. According to him police showed its brutality and racial inequity. The protests were sparked by the death of George Floyd while in the custody of the Minneapolis Police Department.

His statement on the “painful past” of racial discrimination which takes up most of the landing page at Apple.com. According to him this discrimination is still present today in the U.S. The criminal justice system is still discriminated, so as the disproportionate toll of disease on black communities and inequalities in education.

Tim Cook continued his statement that says after the senseless killing of George Floyd, we all should stand together. We must stand up for one another, and recognize the hurt, fear, and outrage provoked by longer history of racism.

Tim Cook
Downtown protest #BLACKLIVESMATTER against George Floyd Death




According to Tim Cook, Apple plans to take further steps in the areas of diversity and inclusion. To consider the Equal Justice Initiative the company will be making a donation to an organization that challenges “racial inequality and mass imprisonment.”

During the protests and demonstrations for George Floyd death there have been some instances of looting, including Apple Retail stores. These protests which have been largely peaceful are now spreading to more American cities.

Furthermore, Tim Cook continued his statement as, “If we want our normal life back then we must avert our gaze from injustice.  Everyone in US wants to have moments of normalcy after this unrest situation first because of Coronavirus and now this protest which is against for injustice and racial discrimination.”

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After shocking death of George Floyd, it is tragically proved that we must build a future of a higher society than normal future that lives up to the highest ideals of equality and justice. The desire for such community is itself a sign of privilege and it is difficult as it may be to admit but not impossible.

For racial justice organizations, Google and Amazon recently announced they will help to build a better future in which there is justice and equality for everyone. There is no exact amount announced by company that how much money it would donate in their statement.


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