Now customers can save time shopping for groceries by skipping the checkout line with the launch of our new Amazon Fresh grocery store with Just Walk Out shopping, now open in The Marketplace at Factoria in Bellevue, Washington.
Veggies, fruit, meat, seafood, prepared foods, and pastries—all the amazing selection customers love and expect, with the option to skip the checkout line. This is the very first time we’ve built the option to shop using Just Walk Out or traditional shopping all in one full-size grocery store, and we’re thrilled our doors are open.
In this store, customers can come in, shop for the groceries they want, and skip the checkout line using Just Walk Out technology. Alternatively, customers can opt to shop using our traditional checkout lanes, staffed by our employees, who are also available throughout the store for assistance.
“The feedback has been fantastic, with customers noting that skipping the checkout allows them to save time and reduce contact in stores.”
Amazon Fresh Bellevue will be open to all customers every day from 7 a.m. to 10 p.m. PT. To celebrate our grand opening, customers can visit the store on opening day for product giveaways, free samples, activities for kids, a chance to win Amazon gift cards, and more. Visit the Amazon Fresh website to learn more about our Bellevue store.
How it works
Just Walk Out technology is made possible by a combination of computer vision, sensor fusion, and deep learning, and adds convenience to customers’ grocery shopping experience by giving them the option to come in, pick up what they want, and skip the checkout when they’re done. Anyone shopping at the new Amazon Fresh store can take advantage of the technology, which connects to customers’ Amazon account or credit card. Customers are prompted at the store’s entry gates to choose if they want to use Just Walk Out shopping or the traditional checkout lanes.
Customers who opt for Just Walk Out shopping can enter the store in three ways: They can scan the QR code in their Amazon app, use Amazon One to scan their palm, or insert a credit or debit card linked to their Amazon account. Each option will open the Just Walk Out gates.
Once inside the store, customers can shop like normal. Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. At the end of their trip, customers shopping with the Just Walk Out experience simply scan or insert their entry method again to exit.
“Customers have enjoyed the effortless shopping experience enabled by our Just Walk Out technology at our Amazon Go, Amazon Go Grocery, Amazon Fresh stores in the UK, and third-party retailer stores. The feedback has been fantastic, with customers noting that skipping the checkout allows them to save time and reduce contact in stores,” said Dilip Kumar, vice president of Physical Retail and Technology at Amazon.
“Bringing Just Walk Out technology to a full-size grocery space with the Amazon Fresh store in Bellevue showcases the technology’s continued ability to scale and adapt to new environments and selection. I’m thrilled it’ll help even more customers enjoy an easier and faster way to shop and can’t wait to get their feedback on this latest Just Walk Out offering,” Kumar said.
Anyone can shop at Amazon Fresh. Customers who want a traditional shopping experience can enter the store through the designated gates and use one of the staffed checkout lanes to pay with cash, credit or debit card, Amazon One, the In-Store code in the Amazon App, or SNAP EBT. Regardless of whether customers use Just Walk Out technology or traditional checkout lanes, they will see our amazing employees throughout the store. They are available for any questions and fully focused on making the shopping experience delightful.
Shoppers who use the Just Walk Out experience will be sent digital receipts, also available in their Amazon account. Traditional checkout shoppers will get a paper receipt, and recognized Amazon customers will also receive a digital receipt.
Here’s what some of our early shoppers have said about the Amazon Fresh Bellevue store:
- “Fast in and out, and no waiting in lines. Checking out with my palm was super cool. Seemed high tech and traditional at the same time.”
- “The assortment was great. The staff was friendly. I didn’t even think of technology; I just shopped.”
- “Everything was set up intuitively and the experience was so effortless. No lines, no scanning items—almost like magic.”
- “Super-easy shopping experience. Inviting, colorful space. Number of unique products (Duke’s mayo, Aplenty chips). Employees were also very friendly.”
Amazon Fresh stores
The first Amazon Fresh store opened in August 2020. Since then, we’ve opened 13 stores across California, Illinois, and Virginia. Customer feedback has been fantastic, and we’re eager to both expand our footprint to Washington state and add exciting new convenience features such as Just Walk Out technology. Customers shopping Amazon Fresh can experience a seamless online and offline shopping experience, and find low prices on a wide assortment of national brands and high-quality produce, meat, seafood, and a range of delicious prepared foods made fresh in store every day. Our consistently low prices include food for less than $1, including bananas for 15 cents and freshly baked bread for 89 cents, along with freshly baked pizza slices for $1.79 and rotisserie chickens for $4.97.