If you’ve attended Apple’s ‘Time Flies’ launch event this week expecting a big iPhone 12 announcement, you’re probably wondering “Wait, where’s my new iPhone?” right now.
You are not alone. The iPhone 12 marks the first time since the iPhone 4S in 2011 that Apple will lose its generally armored September launch window. It is a significant change for a unique moment.
There is good news and perhaps distressing news in answering this question. First, the iPhone is coming soon, and Apple made the unprecedented decision to tell us its new iPhone would be delayed on its last earnings call. In a typical year, the company doesn’t even recognize new hardware before launch events.
Secondly, there are now a lot of questions about what features will do and if the offer will be enough. New leaks suggest that a 120Hz display isn’t making the cut and the last time an iPhone’s release date was postponed (see: iPhone 12 to November 2017), we saw it sold out almost immediately.
Apple’s ‘Times Flies’ launch event had many hardware upgrades, but no iPhones. Instead, we have Apple Watch 6, Apple Watch SE, iPad Air 4, and iPad 2020, along with Apple Fitness Plus and Apple One.
Great products, sure, but the iPhone is what brings them all together. The last time an iPhone was released outside of September was the iPhone 4S, announced at an Apple event the day before Steve Jobs died. Before that, the new iPhone was announced at Apple’s WWDC in June and the first iPhone was unveiled at the now-defunct MacWorld in January.
This year, the Covid-19 pandemic appears to be responsible for when the new iPhone reaches October. It has many people confused, asking “Where is the iPhone 12?” Which is to be expected given the nine years of iPhone launches in September.
During Apple’s third-quarter 2020 earnings call, Apple CFO Luca Maestri specifically referred to a new iPhone and clarified that the company expects its launch to be delayed in 2020 from previous years.
Maestri said: “As you know, last year we started selling iPhones at the end of September. This year we expect the supply to be available a few weeks later. ”
This is unheard of, as Apple has never commented on the existence of a new iPhone, but the impact of the Covid-19 pandemic on the company’s finances and future finances with an iPhone 12 lagging on the horizon have changed. things a little.
Later, Maestri clarified “I said in my comments that a year ago we launched a new iPhone at the end of September. And I said that this year the supply of the new product will take place a few weeks later. ”
Apple hasn’t specifically named the iPhone 12 device, but that basically confirmed that the new range of iPhones we were hoping to launch now will be delayed at least until sometime later in 2020.
At first, we thought it might be a very specific terminology chosen by Apple. We believed it wouldn’t affect when you see the company unveil the announced iPhone 12 range on stage and instead it’s just about when you can buy the phone.
However, that doesn’t seem to be the case and we’ll have to wait a little longer to see the phones unveiled.