Ford thinks there’s room to grow in the truck market, as long as a new pick-up offering isn’t too big. That should give the all-new 2022 Ford Maverick compact truck plenty of space to find a home with buyers who are put off by full-size pick-ups like the F-150 or Chevy Silverado but still want to schlep things around like their truck friends.
This explains why Ford is touting the Maverick’s smaller truck benefits, like city maneuverability and 40-foot turning radius. The Maverick is just under 200 inches long, compared to the 210.8-inch Ranger or the 231.7-inch F-150. Ford is also making sure everyone sees the starting MSRP of $19,995, but since Ford charges a $1,495 destination fee, the price is really $21,490.
That price and size should give the upcoming Hyundai Santa Cruz some competition for the “truck for urbanites” segment, as well as giving people shopping for something like a Honda Ridgeline or Chevrolet Colorado something else to consider.
There will be just one Maverick body style, a four-door SuperCrew that seats five. But a truck isn’t much of a truck without a capable bed for storing and hauling items, so Ford came up with a new name to describe what the Maverick has behind the seats. The Maverick’s Flexbed is 4.5 feet long, or six feet with the tailgate down and has a maximum payload of 1,500 pounds . Those aren’t enough features to earn it the phrase “the most innovative truck box Ford has ever created” the company is using, so there’s got to be more.
News Source @ forbes